Lappnäs: calm you can feel online
- Client
- Lappnäs Bed & Breakfast
- Industry
- Hospitality
- Location
- Sunne, Sweden
- Services
- Complete branding · Website · Collateral · SEO copy
- Year
- 2026
The challenge
Lappnäs is Mareike’s bed & breakfast in Sunne, in the heart of Swedish Värmland. It sits on the shores of the Fryken, surrounded by nature. A place where you unwind without trying, with a warm and cosy atmosphere.
Anyone looking for a place to stay decides within seconds: does this feel right or not? Guests don’t book a room, they book a feeling. The challenge was to convey that feeling online, before anyone sets foot on the grounds. A guest needs to see right away what Lappnäs stands for and what to expect. And the website had to be easy to find for people looking for exactly this kind of place.
The approach
Calm at the core
Together with Mareike, we started at the heart of Lappnäs: calm. No crowds, no rush, just being. That became the foundation of the whole brand, summed up in one promise: a place to simply be.
Identity
From that promise, we developed the complete identity: a logo with several variants, a colour palette, typography and an image style. The mark is the facade of the 1928 house, drawn in a single thin line. The colours come from evening light, brass and linen, with the yellow facade and red roof tiles as accents. A refined serif gives the house its voice.
Website
For the website, we let the images do the work. Large, atmospheric photos of the nature and the rooms let visitors feel the surroundings, while a calm structure guides them effortlessly to the right information. We wrote all copy with SEO in mind, so Lappnäs is easy to find for travellers looking for a quiet place in Sweden.
Collateral
Finally, we carried the identity through to a range of collateral, so guests recognise Lappnäs everywhere, online and on site.
The result
Lappnäs now has a brand that feels as calm and warm as the place itself. Visitors to the website see straight away what makes the bed & breakfast so special and know what to expect. From logo to website, everything tells the same story: this is where you unwind.
“[Quote from Mareike]”